Design should answer to the needs of the society and its consumers, but does it? Read More
JoinedDecember 6, 2019
Articles12
One of the country’s best designers, Itu Chaudhuri writes a letter to newly appointed Chief Design Officers who have a tough task at their hands of proving the value of design led leadership. Read More
Words are weightier than we think—setting up a company's vision and mission statement Read More
It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why... Read More
Calligraphy has survived the age of typewriters, printing presses and, now, keyboards and font libraries. Read More
Biggest fashion brands are shedding the frills from their logos and adapting more linear, digital-friendly typefaces Read More
Ostensibly simple and dangerously charming, the Power Point is not an innocuous presentation tool Read More
If there’s a bigger darling than design these days, it’s innovation. We’re seeing a tendency to link, or in geo-political... Read More
Design is practical futurism. It is fundamentally about creating a future state that is preferable to the present. Read More
First, a recipe. Find some lettering, carefully painted or printed on something solid, like wood or metal, an old nameplate,... Read More