Dezeen
Featuring linoleum floors, Formica walls and a deep red basement, this London eyewear store by Child Studio takes inspiration from peep shows and other "peculiar Soho specialities". Read More
After a century, Indian Olympics Association replaces the colonial identity worn by athletes at the Olympic Games with a new, homegrown identity Read More
A classic pen brand has refused to change its design in decades. That's exactly what works for it Read More
A complex web of names or no unified identity—Indian brands work in mysterious ways Read More
Words are weightier than we think—setting up a company's vision and mission statement Read More
Live Wire
“If I don’t post new content every day, then I’ll lose followers and if I lose followers, then I’ll lose my brand name, I’ll lose everything.” Read More
Creative Boom
When we think of Rolls-Royce, the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It's no surprise, then, that Pentagram has today revealed a fresh identity to help modernise the company and appeal to a younger (equally well off) audience. Read More
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