Aged just 25 Sam became the Creative Director at Tribal DDB London, winning awards for brands including Volkswagen and The Guardian. In 2004 Sam became a founding partner in Digital Advertising Agency Lean Mean Fighting Machine. His UK industry peers voted him and his Creative Partner the number one creative team working in digital. Lean Mean Fighting Machine has won a whole bunch of awards including One Show, D&AD, and the Webbies. However, his proudest moment came when they were the first ever UK agency to be crowned Interactive Agency of the Year at Cannes with a staff of just 21. Sam sold Lean Mean Fighting Machine to M&C Saatchi where he was Creative Director for a couple of years before recently resigning.