As co-founder and CEO at Saffron, Jacob champions the global, multi-cultural, and one-team approach that the company has embraced since its beginnings. Over the course of over twenty years he has led branding programmes across the globe, for business leaders such as A1 Telekom Austria, Vueling, Bankinter, Swiss Re, Raiffeisen, Turkcell, El Banco Deuno or Litro. Clients appreciate his relentlessly driven, focused and passionate nature.
Prior to his time at Saffron, he was part of the team at Wolff Olins that created Orange in 1995 and Repsol in Spain, or led the creation of Ono. It was here he met Wally and started what was to become a lifelong partnership and friendship.
Fluent in English, French and Spanish, Jacob is frequently invited to talk and comment in the media on issues related to branding and identity.