Dave Trott

Dave Trott

Dave was born in east London.

He won a Rockerfeller Scholarship to Pratt Institute in New York to study advertising.

After 4 years he graduated, he trained mainly at Carl Ally Inc on Madison Avenue.

He came back to London to work at BMP with John Webster.

He became joint creative director and, in 1980, left to found Gold Greenlees Trott.

GGT was voted ‘Agency of the Year’ by Campaign and ‘Most Creative Agency in the World’ by Ad Age in New York.

In 1990 Dave founded Bainsfair Sharky Trott with the managing directors of Saatchi & Saatchi.

In 1993 he founded Walsh Trott Chick Smith with the managing director of WCRS.

In 2003 this merged with The Gate and Dave became Chairman in 2005.

In 2004 he was given the D&AD President’s Award, for lifetime achievement.

In 2014 he left The Gate.

He has written 3 books on creativity:

‘Creative Mischief’

‘Predatory Thinking’

‘1+1=3’ (to be published June 4th).

In the 1970s Dave set up the ‘D&AD Creative Workshop’ course to train young copywriters and ADs.

This ran for thirty years.

It, and Dave, have trained hundreds of young creatives, many of these are now London’s top creative directors.


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