Andy Altmann graduated in graphic design from the Royal College of Art in 1987 and almost immediately formed the multi-disciplinary design group Why Not Associates with fellow graduates David Ellis and Howard Greenhalgh. Over the years, the group has gained an international reputation based on its creative and experimental approach.
Why Not Associates has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials and corporate identity. Its clients include the Royal Academy of Arts, Malcolm McLaren, Royal Mail, Nike, Paul Smith, Virgin records and Channel 4. A 1998 book by Booth-Clibborn Editions documented the first ten years of their work and a second, published in 2004 by Thames and Hudson, covered another five years. The group still strives to push the boundaries of graphic design and recent projects collaborating with artist Gordon Young have moved them into the world of public art.