Mind The Gap
Gap is an antidote of commodification. Gap is the measure of differentiation. Gap is what defines individualism. Gap is the proof of evolution. Gap is a necessity for progress. When the exist between brands, they are desirable. When they reside in a product they are disastrous.
Like all things in life, it is the context that defines if a gap is positive or negative. Unplugged gaps in the market have given birth to a host of design successes, while unattended gaps in society have fathered discord. Brands maintain leadership by enlarging the gap while individuals become global leaders by promising to eliminate the gaps.
Without gaps, design would suffer an existential crisis. The central ask of any design brief can be distilled to one of the following two – bridge the discordant gaps or create and amplify desirable ones. Gaps is where potential for great design resides and measured on the gap barometer, the current state of our world looks quite like Swiss cheese.
Designers are spoilt for choice. They can pick up and choose from generation gaps, technology gaps, performance gaps, truth gaps, skill gaps, income gaps, gender gaps, talent gaps, trade gaps, growth gaps, infrastructure gaps, pay gaps, access gaps, features gaps, ambition to ability gaps, culture gaps and this is just a partial list.