Tony puts much of his creativity down to his late father who was an inventor of the ‘Heath Robinson’ mould.

Throughout his career he and his long-term creative partner Kim Papworth, have been fortunate enough to work at BMP, Leagas Delaney and BBH, under and alongside some of the industries most talented folks.

In 2000 they made the move to become Creative Directors of Wieden + Kennedy London and he made Global Partner in 2009.

Along the way they have produced effective, award winning campaigns for Volkswagen ‘Dealers’, Levi’s ‘Flat Eric’, Nike’s ‘Run London’, Honda’s ‘Power of Dreams’, Lurpak’s ‘Good Food Deserves’, but are most proud of the culture they have created at Wieden + Kennedy that has allowed others to do the best work of their lives.

He recently teamed up with new Executive Creative Director Iain Tait, formally of Poke and Google, to continue evolving the business.