Simonâ€˜s SomeOne has been behind the recent Royal Opera House rebrand, the re-grouping of the National Maritime Museum (the largest in the world), the Royal Observatory (The Home of Time) and the Queenâ€™s House (The birthplace of British architectural classicism) as Royal Museums Greenwich, the rebrand of the progressive high speed european train company Eurostar, and the launch of TelefÃ³nica Digitalâ€™s â€˜Tu | Meâ€™Â brand. Most recently SomeOne has been behind the launch of Africaâ€™s newest and most exciting low-cost airline, FastJet.
Simon has been in the business of design for over 20 years. He is a member of the D&AD Executive Committee, an external assessor at Central St. Martins School of Art & Design, London, has written a short course on Typography and is a widely awarded and published voice on design and progressive branding. He is also called Al Pacino, â€˜Cappucinoâ€™ to his face, but thats another story.
Being the Executive Creative Director and Co-Founder of SomeOne, the progressive London based and internationally operating design practice, Simon launches and relaunches brands worldwide. SomeOne is working on some of the biggest and most high profile design projects in the sector. From telecoms to hotels, management consultants to airlines.
Founder, David Berman Communications
Founder, Co-Owner, Executive Strategic Creative Director, SomeOne
Awards Director, D&AD
Principal, Chermayeff & Geismar & Haviv
Karsh Kale Collective,
Co-Founder & Music Director, Silent Studios
Executive Creative Director, Hakuhodo Inc.
Editor, Creative Review