Simon is Co-Founder and Executive Creative Director of DixonBaxi an independent branding agency working with some of the worlds most forward thinking companies and CEOs. They reinvigorate organisations, inspire innovation, align team culture and bring brands to life across all platforms. Their approach is driven by strategic insights and harnessing their potential to create consistent brand worlds that deliver richer, more connected experiences to emotionally engage international audiences. They have created effective brand experiences for NBCUniversal, Betfair, Hit Entertainment, Viacom, Sony, Shine, Fremantle Media, Telemundo, UKTV, Star India, Sony Pictures Television, Kommersant and Formula One reaching a global audience of over 1 billion people. He has always been passionate about creativity, independent thinking and working with the brightest minds he can. This allowed him to develop my expertise in Branding, Design, Content Creation and Audience Engagement and their roles across all platforms. He’s a regular international speaker on creativity and is also frequently asked to judge international creative awards.