Shuba leads the strategic offer for FITCH India across our studios in Mumbai and Delhi. She brings a wealth of strategic branding experience from both advertising agencies in New York (Y&R, and Havas) as well as in India. Having worked specifically in creating new brands and nurturing brands that may have lost their way, Shuba has worked with Campbell’s, Altria, and blockbuster pharmaceutical drugs in the US. At FITCH, Shuba is increasingly pursuing experiments in creating omni-channel platforms for brands, as concerned with active ways brands can interact with consumers and works with leading brands from Arvind Mills, Tata Trent, Aditya Birla and Vodafone.