Masashi was born in Tokyo, and raised in San Francisco. He currently works as Creative Director / Founder of the Creative Lab PARTY in Tokyo & New York.

He was previously a Creative Director at Wieden + Kennedy New York, and has worked around the globe in multiple agencies such as BBH and 180, creating numerous award winning advertising campaigns. Outside of ads, he continues to explore the world of design & interaction, working on music videos, product design, social apps, among other endeavors.

Masashi’s work has been recognized in international awards such as NY ADC, Cannes Lions, One Show, D&AD, Annecy Animation Film Festival, and more. He was recently chosen as one of the Creativity magazine’s 2011 “Creative 50” and Fast Company’s “The 100 Most Creative People in Business 2012”.