Jim Smith
Creative Director
QuA is a design strategy studio based in Amsterdam, The Netherlands. We have 27 years of experience in ‘Brand Environment Design’. The key to our success is based on a deep understanding and a close working relationship with our clients. We help sharpen brand values, and plan a communications strategy to ensure a consistent brand message, irrelevant of the medium. One integrated, consistent brand message, from your website to your headquarters. This is what we call ’Brand Environment Design’. We design buildings and interior spaces, design new – or work within existing – corporate identities, design and produce websites and mobile apps, write presentations, produce films & photography,….etc. – all to the same standards. To achieve this we work with our network of trusted partners – we can therefore form the best team to fit the project and ensure that all items, whatever the scale, meet the clients expectations: One brand, one feeling, realized by multiple disciplines in a single brand team. Our happy clients include: AkzoNobel, Audi, AXA insurance, Batavus, Ben&Jerry’s, Damen, de Bijenkorf, de Salentein, Booz Allen Hamilton, Bugaboo, Caterpillar, Compaq, Etos, Damen, Floriade, Grolsch, InterAccess, Kembo, Linde, Loyens Loeff, MartinAir, Mexx, Models at Work, Mtv, Nike, O’Neill, Orange, Pon, Porsche, Renault, Revit, Salentein, Shell, Staatloterij, Start, Tommy Hilfiger, Transavia, TürkTelekom, UPC, Van Gogh Museum, WPG.

Anthony Lopez

Founder & CEO, Lopez Design

Arno Twigt

Director, QuA

Barry Schwarz

Co-founder & Creative Director, ADDIKT

Ben Terret

Partner, Really Interesting Group

Carlos Munoz

Founder, Vueling Airlines

Dr. Rafael Ramirez

Founding Partner, Normann Partners

Erik Spiekermann

Founder & Partner, Edenspiekermann

Hugo Van Den Bos

Strategy Director & Partner, Koeweiden Postma

Jacob Benbunan

Co Founder & CEO, Saffron Brand Consultants

Jacob Van Rijs

Owner, MVRDV

Jim Smith

Creative Director, QuA

Jochem Leegstra

Founder & Creative Director, ..,staat

Koen Van Ovoorde


Markus Pretnar

Designer, 3deluxe

Michael Wolff

Creative Director, Michael Wolff and Company

Ole Bouman

General Director, Netherlands Architecture Institute

Paul Hughes

Strategic Director & Partner, LAVA

Priya Paul

Chairperson, Apeejay Surrendra Park Hotels

Raphael Grignani

Studio Manager / Senior Design Manager, Nokia Design

Raphaël van Amerongen

CEO & Director, Merkx+Girod Architecture

Richard Van Der Laken

Owner & Designer, De Designpolitie

Rob Wagemans

Founder, Architect & Creative Director, Concrete

Rodney Fitch

Owner, Fitch

Roland Van Kralingen

Partner & Founder, INNOA

Ross Lovegrove

Designer, Lovegrove Studio

Shanoo Bhatia

Owner, Eureka Moment Design

Sir Martin Sorrell

Founder & CEO, WPP

Willem Woudenberg

Co-Owner & Managing Partner, Edenspiekermann


Divya Thakur

Founder & Creative Director, Design Temple

Patrick Burgoyne

Editor, Creative Review