Jacob Benbunan
Co Founder & CEO
Saffron Brand Consultants
As co-founder and CEO at Saffron, Jacob champions the global, multi-cultural, and one-team approach that the company has embraced since its beginnings. Over the course of over twenty years he has led branding programmes across the globe, for business leaders such as A1 Telekom Austria, Vueling, Bankinter, Swiss Re, Raiffeisen, Turkcell, El Banco Deuno or Litro. Clients appreciate his relentlessly driven, focused and passionate nature. Prior to his time at Saffron, he was part of the team at Wolff Olins that created Orange in 1995 and Repsol in Spain, or led the creation of Ono. It was here he met Wally and started what was to become a lifelong partnership and friendship. Fluent in English, French and Spanish, Jacob is frequently invited to talk and comment in the media on issues related to branding and identity.

Anthony Lopez

Founder & CEO, Lopez Design

Arno Twigt

Director, QuA

Barry Schwarz

Co-founder & Creative Director, ADDIKT

Ben Terret

Partner, Really Interesting Group

Carlos Munoz

Founder, Vueling Airlines

Dr. Rafael Ramirez

Founding Partner, Normann Partners

Erik Spiekermann

Founder & Partner, Edenspiekermann

Hugo Van Den Bos

Strategy Director & Partner, Koeweiden Postma

Jacob Benbunan

Co Founder & CEO, Saffron Brand Consultants

Jacob Van Rijs

Owner, MVRDV

Jim Smith

Creative Director, QuA

Jochem Leegstra

Founder & Creative Director, ..,staat

Koen Van Ovoorde


Markus Pretnar

Designer, 3deluxe

Michael Wolff

Creative Director, Michael Wolff and Company

Ole Bouman

General Director, Netherlands Architecture Institute

Paul Hughes

Strategic Director & Partner, LAVA

Priya Paul

Chairperson, Apeejay Surrendra Park Hotels

Raphael Grignani

Studio Manager / Senior Design Manager, Nokia Design

Raphaël van Amerongen

CEO & Director, Merkx+Girod Architecture

Richard Van Der Laken

Owner & Designer, De Designpolitie

Rob Wagemans

Founder, Architect & Creative Director, Concrete

Rodney Fitch

Owner, Fitch

Roland Van Kralingen

Partner & Founder, INNOA

Ross Lovegrove

Designer, Lovegrove Studio

Shanoo Bhatia

Owner, Eureka Moment Design

Sir Martin Sorrell

Founder & CEO, WPP

Willem Woudenberg

Co-Owner & Managing Partner, Edenspiekermann


Divya Thakur

Founder & Creative Director, Design Temple

Patrick Burgoyne

Editor, Creative Review