Hugo van den Bos is strategy director and partner of Koeweiden Postma, one of the leading Dutch design agencies. Hugo van den Bos joined the agency in 2002, after working for for several design and communications agencies, including TBWA and BBDO. He studied social sciences at the University of Groningen in the north of the Netherlands. He is a passionate advocate of the communicating possibilities of design. Apart from that he likes to ride his racing bicycle. The agency was founded in 1987 by designers Jacques Koeweiden and Paul Postma and developed into into a creatively leading design company, currently consisting of 25 people. Among its recent assignments are visual identities for the Dutch Ministry of Education, Culture and Science, for the Judiciary system in the Netherlands, for employment services group USG People, and for Dutch retail chain HEMA. Currently the agency is working on identity assignments for major companies like telecom provider KPN, ICT-company Getronics, insurance holding Achmea/Eureko and energy company Eneco. Next to this, Koeweiden Postma recently launched Because, a separate operation for social design.