What does Strategy, with its penchant for data, models and paragraphs of information, have to do with Design? The two disciplines are seen by some as opposites. We believe to do so is to fundamentally misunderstand how brands are established, and the role they play in a business. Read More
After a century, Indian Olympics Association replaces the colonial identity worn by athletes at the Olympic Games with a new, homegrown identity Read More
Artnet News
The immersive show was curated by Michele as an ode to his most creative campaigns. Read More
Jacob Benbunan, CEO and founder at Saffron Consultants, on flattening of logos, and one brand that stands against the trend Read More
Creative Boom
British lifestyle brand Charlotte Jade is behind a new bespoke pattern will be featured as wall art, upholstery fabrics and luxury wallpapers in Costa stores across the UK. Read More
There's a lot going on behind a logo than just the design Read More
A complex web of names or no unified identity—Indian brands work in mysterious ways Read More
Do you want to have to police the brand? Or are you looking to create real brand ambassadors from within your organisation? Read More
Creative Boom
When we think of Rolls-Royce, the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It's no surprise, then, that Pentagram has today revealed a fresh identity to help modernise the company and appeal to a younger (equally well off) audience. Read More
Creative Boom
Graphic Designer Badal Patel has created the brand identity for a new cosmetics brand, Kulfi, which celebrates the "rich culture and beauty of South Asians". Read More
Architectural Digest
Designed by Thomas Heatherwick, Little Island is a public park that rises out of the water some 200 feet off Manhattan’s West Side Read More
Live Wire
“If I don’t post new content every day, then I’ll lose followers and if I lose followers, then I’ll lose my brand name, I’ll lose everything.” Read More