Wally Olins

Owner
Saffron Brand Consultants
Wally began his working life in advertising. In the early 60s, he ran Ogilvy & Mather in what was then Bombay, living there for five years. In 1965, Wally co-founded Wolff Olins with Michael Wolff, a groundbreaking brand consultancy. In 1999 Olins was appointed CBE. In 2001 he sold Wolff Olins to Omnicom, the US-based global conglomerate, one of the world’s three largest “marcoms” businesses. There was a general assumption that he might semi-retire, becoming a part-time academic and follow his interests of buying books, looking at architecture or travelling. Or just write some more books. But soon afterwards he joined the Spanish-based international brand consultancy Saffron, started by a Wolff Olins alumnus, Jacob Benbunan, as a hands-on chairman. In his 70s and 80s he became branding’s tireless global senior statesman, explaining and persuading from platforms around the world and taking on the exciting but controversial business of country branding.
Wally Olins - SPEAKER AT DESIGNYATRA

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