Tan Yew Leong started his career 25 years ago in the communication industry. First as a designer at William Harald Wong, a boutique design outfit. He then joined Dentsu, Young & Rubicam as an art director responsible for Shell, Tiger Beer and Colgate Palmolive. Tan ended his advertising career as ECD in Leo Burnett Kuala Lumpur. Together with Yasmin Ahmad, he was responsible for the long running Petronas festive campaign. In 2011, he started The Storytellers, a company specializing in telling brand stories through film, design and advertising. He spends most of his time directing these days.