A graduate of Sir J J Institute of Applied Art, Noopur is a type designer and calligrapher from Mumbai. She is the co-founder of Ek Type – a collaborative type design studio that focuses on designing contemporary Indian typefaces. She is fascinated by the variety of letterforms in Indian scripts and designs type in Devanagari, Bengali, Gujarati and Latin scripts. Her work includes custom Bengali and Devanagari typefaces for television channels Star Jalsa and LifeOk, open source typefaces Mukta Vaani (Gujarati), Mukta Mahee (Gurmukhi), Modak (Latin) and Baloo Bhai (Gujarati), Baloo Da (Bangla), Baloo (Latin). Her work has won a D&AD, Black and Blue Elephants at Kyoorius Design Awards and has been featured in 365 typo and in Typografica’s favourite typefaces of 2015 and 2016. Noopur is an active member of ‘Aksharaya’– A non-profit that channelises its collective efforts to document, promote, explore and create awareness about Indian scripts. She has conducted workshops on calligraphy and letterform design at notable design schools in India, including the IDC, Srishti, NIFT and at the annual Typography Day conference held in India. She loves eating, travelling, reading fiction and chooses to stay away from social media.