In 2006, Kevin Swanepoel was named President of The One Club, the world’s foremost non-profit organization recognizing creative excellence in advertising and design. As President, Kevin leads the digital direction of The One Show, the most prestigious awards show in the industry and is instrumental in extending the global brand of The One Club, and, in 2005, he set up an office for The One Club in China.
In 2009 Kevin established Creative Week, the preeminent festival celebrating the intersection of advertising, design, digital media and the arts.
In his 17 years at The One Club, Kevin developed One Show – Interactive into a standard-bearer for the digital advertising industry. According to an independent study by Advertising Age and the International Digital Excellence Association (IDEA), One Show â€“ Interactive is the top international interactive awards show in the world attracting over 4600 entries.
As such, Kevin is regularly invited to speak as an authority on current advertising trends. He has appeared on FOX, NBC and CBS, and has been published in Adweek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing. Kevin lectures at universities and currently sits on the board of three advertising schools: The Creative Circus, The Academy of Art University and City College of New York Masters Program.
Prior to The One Club, Kevin held the position of chief creative officer at two advertising agencies, and founded Creative & Strategic Advertising. He spent two years at Apple Computer where he served as the PEN Manager (publishing, entertainment and new media manager).
Kevin has a passion for the latest technologies and all things creative, especially photography, often shooting in remote locations in the United States and around the world.