Juan SantaCruz is Creative Director at Espadaysantacruz Studio.
ESPADAYSANTACRUZ is a creative studio specialized in generating innovation and design projects applied to brand communication. Based in Madrid since 2011, we use technology to design projects that help creative ideas to develop. Our ongoing research makes every project unique. We are involved throughout the creative process, from the research stage to the manufacturing of the final product, installation, film or digital experience.
We started as a collective working with photography film and technology and we still try to keep the same approach to our commercial work. Today we work with agencies, businesses and cultural organizations which are trying to find new ways of communication by firmly betting on innovation and creativity. We work with those who see in the countless technological possibilities of our time a new way to express their ideas.
Together with them we have been awarded with in festivals like Cannes Lions, CLIO, London Internation Awards, EL SOL, Spanish National advertising awards (Club de Creativos), EL OJO, FIAP, LAUS or FWA.
We conceive each project as an organic entity in which the different technologies and visual proposals work harmoniously, without eclipsing one another. The span of our work goes from classical visual technologies, such as photography and film or design, to cutting edge technologies.
We are professionals with different backgrounds in the fields of creative coding, film, industrial and product design, photography and cultural management. We also rely upon a large team of collaborators with whom we share the same vision of work and visual experimentation.