As the Chief Executive of Genesis BM and Member of the Asia Pacific Board of Burson-Marsteller Worldwide; under Ashwani’s tutelage of close to a decade and a half, Genesis PR grew from infancy to becoming India’s most trusted public relations & public affairs. A believer in the power of combining the understanding of human behavior with the creativity of communication, Ashwani has led some of the best cutting edge practices in the industry that led Genesis became the first Indian public relations consulting firm to receive the global Consultancy Management Standards (CMS) certification and recognized as the India Consultancy of the Year by the Holmes Report in its inaugural Agency Report Card for Asia.
Ashwani has been an India board member of the International Association of Business Communicators (www.iabc.com) and has played an active role in the founding of the Public Relations Consultants Association of India (www.prcai.org) and the International Communications Consultancy Organization (www.iccopr.com). He is also an advisory board member on several companies in early stages of their corporate life, mentoring them to build their marketing and branding capabilities.
Passionate about sharing his experiences, he often dons the professorial hat in teaching courses and conducts training programmes across the country. He has been invited to speak at several prestigious campuses and associations across the globe including the US, Europe and Asia Pacific. He was also been a jury member for the Asia Pacific region for the Gold Quill Awards.
Ashwani is an honours graduate in Economics and holds a postgraduate qualification in International Business & a Diploma in Hotel Management and attending several executive education programmes run by the Harvard Business School and the Indian School of Business.