Max is the MD of Edelman India. He has been charged with establishing and leading a new digital within Edelman in India. As a member of the organization’s leadership committee, Max will drive innovation, integration and digital thought-leadership – and provide a living example of living Aloha.
Previously, as SVP, Head of Digital at JWT India Group, Max created a stand-alone digital unit for JWT in India – building teams in New Delhi, Mumbai, Kolkata and Bangalore. In addition, he worked with Hyper Island to develop a group-wide digital training curriculum, led digital innovation within JWT in South Asia, and established relationships with Miami Ad School and IIT Delhi – co-mingling the best and the brightest young and innovative minds into the JWT organization.
Max was also CEO of Hungama Digital Services, President of Tribal DDB India and in 2008, Max was appointed Regional Managing Director at TBWA\Media Arts Lab – Beijing.
Max began his career at Hal Riney & Partners in San Francisco, California, where he was part of the launch of the Saturn automotive brand. Within three years, he was handling Nike brands on a global level at Wieden+Kennedy in Portland, Oregon.
Since then, Max has worked with several other renowned communications agencies, such as Goodby, Silverstein & Partners in San Francisco, GSD&M in Austin, Texas, Euro RSCG in Irvine, Energy BBDO, Chicago, Illinois and StrawberryFrog in New York City.
Max has spent the past eleven+ years integrating digital capabilities into traditional advertising agencies winning numerous awards including a Grand Prix at Cannes and numerous Clio Awards.