_Workshop schedule

Room B1 - 35 ppl

Workshop C
Building Great Brands—Why and how to do it

Saffron Brand Consultants (design professionals)
Spearheaded by a figure who is no stranger in the field of branding, Wally Olins, the team at Saffron shares their secret to building great brands – shedding light on the importance of building a brand and how to go about doing it.

Workshop B
The translation of a brief from a client/ group/ brand/ company, made in words and sometimes values into a visable concept.

QuA (design professionals)
With 22 years of experience in creating successful brand environment designs, QuA gives insights on how they translate the messages and values of a group/company into visible and memorable concepts that effectively establish a client’s brand on various platforms.

Workshop A
Editorial Design- Thinking Content

LAVA (design professionals)

Workshop D
Cultural differences between Dutch and Indian Designers, impacting business practices

Edenspiekermann (design professionals) Edenspiekermann will explore the importance of understanding cultural differences between Dutch and Indian designers and share their views on how such differences can impact business practices.

Workshop G
Design Management

Roel Stavorinus (design professionals)
Managing design has always been about striking a healthy balance between business and design goals. Roel Stavorinus shares insights on how to achieve that balance and the importance of doing so.

Student Workshop B
The translation of a brief from a client/ group/ brand/ company, made in words and sometimes values into a visable concept

QuA (students)

Workshop E
Reposition the city of Mumbai on emotions

INNOA (design professionals)
INNOA shares the importance of identifying key factors to spur innovation because they believe growing from the inside out from power and inventiveness is the way to stay ahead in today’s highly competitive marketplace.

Workshop F
guerilla

De Designpolitie (design professionals)
De Designpolitie talks about the challenges and excitement of designing in a time where guerilla marketing is generating buzz and promoting recognition for brands via unconventional and imaginative systems of promotion communicated through unique, unexpected channels.

Room B1 - 20 ppl

Workshop H
This workshop will explore opportunities and challenges of designing mobile experiences and services for billions of people. With a focus on India, Raphael Grignani will introduce insights and examples, engage the participants in team hands-on exercises and discussions.

Raphael Grignani: Nokia (professionals)

Student Workshop C
Back to the Core' - the power of intuition, staying close to yourself and don't search to far

Koeweiden Postma (students)
‘Back to the core’ – In a time where distractions and choices abound, Koeweiden Postma urges students to stay close to oneself and believe in the power of their intuition.

Student Workshop D
The New Norm - Everything is possible, but what is realistic

Addikt (students)
‘The New Norm’ – Addikt shares the importance of recognizing what is realistic although everything is possible given the global networks and abundant communications channels that are available these days.

Workshop I
Back to the Core' - the power of intuition, staying close to yourself and don't search too far

Koeweiden Postma (design professionals)

Student Workshop H
guerilla

De Designpolitie (students)

Workshop K
Retail Branding and Design, positioning and formula development

SVT (design professionals & retailers)
Michel van Tongeren from SVT will speak about branding and design and the vital role these activities play in a company’s brand and marketing strategy.

17:15 - 19.15

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Workshop J
Reposition major car brands for the Indian market on emotions

INNOA (design professionals)
INNOA will enlighten members of corporations on the importance of positioning their brands and businesses to remain a player at the forefront of today’s global markets.

Workshop O
Retail Design Management Programme - Context, Strategy, Innovation and communication

Fitch (design professionals)
Fitch’s presentation will cover all aspects of establishing a Retail Design Management Programme – from identifying the context and underlining the strategy to ultimately creating innovative designs that stand out and effectively communicates the message.

Workshop P
The New Norm - Everything is possible, but what is realistic

Addikt (design professionals)

Srishti School of Art Design and Technology—Kumkum Nadig (students)

Student Workshop E
The art of creating Identies & Ideas in design

Red Lion (students)

Student Workshop F
Retail Branding/Retail Design: 'The customer's journey'

SVT (students)
SVT will bring students through a journey of discovering Retail Branding & Design through the eyes of the customer.

Student Workshop A
Editorial Design - Thinking Content

LAVA (students)

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