\ Arno Twight & Jim Smith
_QuA

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http://www.qua.nl/page/studio

Workshop title:
The translation of a brief from a client/ group/ brand/ company, made in words and sometimes values into a visable concept.
With 22 years of experience in creating successful brand environment designs, QuA gives insights on how they translate the messages and values of a group/company into visible and memorable concepts that effectively establish a client’s brand on various platforms.

- Professionals
- Students

QuA is a design studio based in Amsterdam, the Netherlands. With 25 years of international experience specializing in ‘Brand Environment Design’, QuA is a creative hotspot with a focus on strategy and concept development for branded environments. An inspiring store or office space, a clear brochure, an accessible website: one brand, one feeling, realized by multiple disciplines in a single brand team. Brand Environment Design (BED) makes a brand visible at all levels. Designing from the core disciplines: architecture, interior design, graphic design and multimedia, QuA develops all activities that help clients build and maintain an effective and consistent brand image.

BED is the process QuA developed to manage integrated communication strategies and to design branded items. It relies on close cooperation with clients to ensure that all items, whatever the scale, meet the client’s expectations.