\ Barry Schwarz & Koen Van Ovoorde | Barry Schwarz and Koen van Ovoorde are co-founders and creative directors of Addikt, a Amsterdam based agency for moving images and design. Addikt feels that the growing diffusion of technology throughout our daily lives encourages us to think differently about communication and design. We are now connected to so many sources of information, and any idea has to move easily across media to build an audience and prosper. The boundaries between film, web, animation and design are fading fast, so a new way of thinking is needed. With commissions ranging from brand identities to commercials and from online films to Big Motion projects, Addikt always pushes the limits of creative thinking and visual production. We believe that brands have to become more engaging, offering something valuable with every interaction. Addikt is not glued to any particular style, technique or medium, so why not come up with a wide range of interesting ideas and solutions that challenge and change how brands connect with their audience? Our core team of designers, directors, artists and animators, extended by a growing global network of freelance specialists, collaborate closely to create and produce interesting ideas, images, products and solutions that are sure to be talked about. The speed, power and ubiquity of digital technology have raised the creative bar across the board. And everyone has access to the tools these days. But it’s the creativity behind the tools that makes the difference. | ||
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