Wally Olins
Saffron Brand Consultants| Wally Olins is Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York. He is one of the world's leading practitioners in corporate identity and branding. Wally Olins was a co-founder of Wolff Olins and was Chairman of the company until 1997. Wally Olins has advised many of the world's leading organisations on identity, branding, communication and related matters. These include 3i, Akzo-Nobel, Accor Hotels, Forte Hotels, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen and Tata. He has acted as advisor both to McKinsey and Bain on branding and marketing. He has worked for a number of countries on national brand image including Poland and Portugal. Wally Olins has taught at many Business Schools including London Business School, Said Business School at Oxford, Lancaster University, Imperial College Business School, Copenhagen Business School and Duxx University in Mexico and he holds seminars on branding and communication issues around the world. He was awarded a CBE in 1999. He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts' Bicentenary Medal in 2000 for his contribution to design and marketing. He was given the D&AD President's Award in 2003. He was given the Reputation Institute's first ever Lifetime Achievement Award in 2006. |
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