http://www.concreteamsterdam.nl/
Rob Wagemans, the present director of Concrete Architectural Associates, was born in Eindhoven on 13th of February 1973. He received his Master of Architecture from the Academy of Architecture in Amsterdam.Concrete Architectural Associates was founded in 1997 by Rob Wagemans, Gilian Schrofer and Erik van Dillen. They met each other for a project that never was realised; a head office in Amsterdam for Cirque du Soleil.
Concrete consists of 3 companies: concrete architectural associates, concrete reinforced and the scale model company models+monsters. Concrete’s entire team consists of 25 professionals. Visual marketeers and interior designers, product designers and architects work on the projects in multidisciplinary teams.
Concrete develops total concepts for businesses and institutions. The agency produces work that is commercially applied. This involves creating total identities for a company, a building or an area. The work extends from interior design to urban development integration and from the building to its accessories. Concrete, for example, also sets the perimeters for the graphic work and considers how the client can present itself in the market.
This all is born from the ‘one concept’ philosophy. The designers of concrete create holistic plans and everything they design helps realise that total concept: that’s where their strength – and thus the client’s greatest advantage – lies. Concrete is dynamic, quick on its feet and self-determined. The agency thrives on hard work and the creation of beautiful things. Concrete does not have a pre-determined style and the designers do not simply create designs, interiors or buildings: concrete devises solutions.
Recently Concrete won TimeOut’s Best of Amsterdam – 2009 Award for the Best Architecture Firm in Amsterdam. Also CitizenM in Amsterdam, a project Wagemans developed, has been rated the Trendiest Hotel in the World 2010, by TripAdvisor.
