\ Michael Wolff | After training in architecture in London, working as a product designer, interior designer and graphic designer, Michael Wolff joined Wally Olins and Wolff Olins was born. With Michael’s creative leadership and Wally’s business acumen, Wolff Olins became the foremost company in ‘corporate identity’ – and one of the most effective branding companies in the world. Among their clients were Audi, Apple (the Beatles, not computers), the London Borough of Camden – the first in local government to use professional graphic designers, P&O, Renault, The City of Paris, 3i, Pilkington and Volkswagen. Michael left Wolff Olins in 1983 to lead the Addison design company. Clients there included London Underground, Ave – the high speed train in Spain, The Barcelona Olympic Games, the ‘greening’ of BP, Jaguar and Shell. During the eighties and nineties Michael collaborated with various design groups. In particular with Newell & Sorrell on the controversial British Airways identity. He was consultant to British Gas, helping to transform it into Centrica and BG. He created the Labour Party’s rose identity with Neil Kinnock and Philip Gould and worked with Citigroup to create the Citi brand. He is Patron of the Inclusive Design Challenge with the Helen Hamlyn Centre at the RCA (Royal College of Art), helps choose the UK’s stamps for The Royal Mail, is a member of the Home Office’s Design and Technology Alliance and Chairman of the Legible London initiative. Michael now runs Michael Wolff & Company in London. Most recent clients are 3i, Mothercare, Ministry of Sound and Carphone Warehouse in the UK, Citi in the US – and a new bank with no name yet, in Russia. “I’ve never stuck to one view of what is good in design. My personal goals have always been the same: to help organizations to express themselves, in their own particular way, for the benefit of anyone with whom they’re involved. And do this in a way that brings value to everyone and to the world that we all share.” | ||
 |  | ||
 |  |
