Kyoorius Designyatra 2009

Kyoorius Designyatra coverage on Campaign India. Click on thumbnail to read full coverage.

NEW! September 30: Kyoorius about Designyatra: 

Campaign india interviews Nicolas Roope, Paula Scher, Erik Kessels and Paul Belford

Indian adland misses out on design debate

Bindu Nair Maitra, 16 September, 2008

"The test of any conference is the quality of its speakers and by that measure, Kyoorius Design Yatra 2008 was a success, without doubt. With speakers like Paula Scher, Wally Olins, Tyler Brule, Eric Kessels and Paul Belford, this year saw a great turnout. Perhaps it was because of the disappointing turnout of speakers last year that saw low attendance from India's Adland and from Indian design and branding shops as well. Considering this year's theme was 'Convergence,' it was a conference that more should have attended -- and more would have benefited from." ... Read full article

Follow the links for extensive Campaign India's coverage on Kyoorius Designyatra 2008

• Where’s the innovation in print?: Tyler Brûlé

"If you have an instinct about an idea, it’s better to go with your intuition. We did not rely on focused group research when we launched Wallpaper* - Tyler

• “Paint your buildings:” Pentagram’s Paula Scher

Scher said that she was a fan of commerce so long as there was a conscience attached to it. She said that there had been times in her career when she had refused to work with certain companies, because she wasn’t comfortable with their practices.

• Company’s leadership is a powerful branding tool: Eric Scott

Scott was of the view that the industry had created too few brands, which was because it had not talked a lot about the idea of leadership and courage.

• The real world is driven by web: Nic Roope

Nic pointed out that the culture of the web is feeding back itself in the real world. “The real world is driven not by TV, but by web,” he said.

• "India needs a design route entrenched in its own culture:" Wally Olins

"It will take India approximately 20 years to reach where a lot of other countries are in terms of design. The Indian organisations have understood if they use sense of place, they will be distinctive in terms of design." - Wally Olins.

• Sustainability is a big problem for design: Harsh Purohit

“Sustainability is a self created problem. It is about saving ourselves from ourselves.”

Kyoorius Design Yatra Days 2&3

This year’s Kyoorius Design Yatra came to a conclusion here in Goa yesterday with some inspiring words about sustainability, and a hint of controversy, Plus, why Erik Kessels is a big fat fibber… 

Kyoorius Design Yatra Day1

CR is here in rainy Goa for India’s biggest gathering of designers, the Kyoorius Design Yatra. Today we found out what Tyler Brûlé’s Monocle was originally called, why elephants are like design and that monsoon is the most romantic time of the year…