Max Hegerman
President
Tribal DDB India
Max Hegerman heads Tribal DDB India, which specializes in interactive and new media. It is a part of Tribal DDB Worldwide, which was awarded Global Agency of the Year by Advertising Age in 2007. Tribal DDB India’s roster of clients includes LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank and Wrigley, among others.
Prior to this appointment, Max was Regional Managing Director at TBWA\Media Arts Lab - Beijing, where he opened and managed a MAL office to support regional marketing needs of Apple.
Max brings with him 18+ years of solid leadership and experience on varied world class brands such as Nike, Apple, Volvo Cars (North America), BMW, Land Rover (North America), Pizza Hut, SBC Communications (wireless), Scion (Toyota), Playboy, Hyundai/Kia and Oakley. Max began his career in 1990 with Hal Riney & Partners in San Francisco, California.
Within just three years he was handling Nike on a global level at Wieden+Kennedy in Portland, Oregon. Since then, Max has worked with several other renowned communications agencies, such as StrawberryFrog in New York, Energy BBDO in Chicago, Euro RSCG in Irvine (California), GSD&M in Austin (Texas) and Goodby, Silverstein & Partners in San Francisco.
Max has spent the past eleven years integrating digital capabilities into traditional advertising agencies – all the while working with the top online creative talent in the industry.
In 1998, he took home the Cannes Grand Prix and Clio Awards (Television and Print) for Nike Skateboarding. He was instrumental in the development of a number of memorable marketing projects, including the launch of Saturn (GM) in 1990, The Saturn Cycling Team in 1991, Nike Apparel in 1994 and Nike Skateboarding in 1998.
Max is married to Roshini, and is blessed with two sons. Matthew, the older of the two sons is 12 years-old and Prem has just turned two. Max and Roshni are both motorcycle enthusiasts (owning a Harley-Davidson Road King Classic and a Ducati Sport Classic 1000 S), and dream of touring India on a motorcycle – and photographing the journey…
