Training as an architect in his native UK, Mark Chalmers built installations and environments for his own amusement before doing it for Coke, Disney & Ford at Imagination. He joined HHCL+Partners in the 90's to work on the infamous Tango account work that helped the agency gain Campaign magazine's coveted 'Agency of the Decade' title.
Leaving London for Amsterdam in 2000, Chalmers joined StrawberryFrog. As ECD & partner he delivered celebrated work through 170 countries.
In 2008, Chalmers joined international creative studio Perfect Fools as group partner, establishing the Amsterdam office where he stays close to the coalface with a focus on technology, design and storytelling. The Fools work on Converse's Canvas Experiment won the team numerous awards at this year's Cannes Lions Festival.
Chalmers holds a number of industry accolades, was named 'Godfather of Guerrilla by the British TV awards, and is listed as one of Europe's top 5 interactive creative directors.
He co-founded global digital collective, Creative Social, in 2004 with Daniele Fiandaca and a group of heavyweight creative directors from across the World. The group routinely congregates to share ideas and inspiration from across digital advertising and beyond, meeting in a different city each time.
Chalmers likes useful utility or the brilliantly useless. There is nothing in between. He regularly curates art exhibitions in his garage.
