Bill Darling
Global Creative Director
Saffron Brand Consultants
For a brand project to be a success, Bill believes that all elements of a brand experience must be considered. Although important, visual expression is only one of many ways a company can express it’s core philosophy. He has pushed the Saffron design discipline to include strategic thinking from day one. At Saffron, Bill has led projects for the City of London, Electrolux, C&A, Gorrissen Federspiel, Octopus Travel, West Bengal, and Arup.
Before joining Saffron, Bill worked as Design Director in Wolff Olins’ New York office. During this time he completed a brand reinvention project for the international mailing giant Pitney Bowes, California utility PG&E (Pacific Gas and Electric), was part of the team that created Project Red and worked on a new brand for Pepsi.
