Having failed in all walks of life, Alok Nanda took up copywriting in 1986. He has been the first Indian to feature in the One Show, New York. Since then his work has featured regularly in International publications and award books. He went on to become the National Creative Director, Trikaya Grey, and a member of the Creative Board, Grey Asia-Pacific. His work won numerous Indian and international awards.
But in 1999 he quit and set up Alok Nanda and Company to push the barriers of communication beyond convention advertising. What emerged was a creative brand consultancy that provided design and communication solutions at both the corporate and retail level. Alok Nanda and Company was integrating design, advertising and strategy to project a complete image for every client. A list of some clients: Barista Espresso Bars, Lavazza , Lodha Real Estate, Wrangler, Taj Hotels – international presence., Google, Forbes Magazine, Marico – Kaya Clinic, Gujarat Ambuja Cements, Big Cinemas and Crossword to name a few. 
