About Kancil Awards Festival
Kancil Awards has been on from at least 1978. The Kancil Awards Festival brings together members of the 4As for a night of appreciation for the finest works of the advertising industry in Malaysia The Kancil Awards Festival underscores the advertising industry’s endorsement of the highest standards of creativity bestowed on the best work produced by its own peers. Its importance is attested to by the active participation of the industry’s creative leadership, represented by creative heads who are award winners in their own right, in Malaysia and at international creative shootouts. Visit Kancil Awards website.
About 4As Malaysia
The 4As is the Association of Accredited Advertising Agents of Malaysia. It was founded in the 1960’s to promote good advertising and inform the public better on the availability of goods and services and in doing so, promote the interest of ad agencies with their clients, the advertisers. The Association deals with industry issues and makes recommendations to its members. It negotiates for better practices with the other industries and industry bodies having direct or indirect relationship with the advertising business. It liaises with Government and other bodies on matters affecting the work of advertising as a whole, in representing its members’ interest as responsible, professional practitioners of advertising. The 4As also engages the business community in regular dialogue, in its desire to demonstrate to business the relevance of advertising, and the vital role it plays as an undeniably effective vehicle of marketing communication. The 4As is also an educator, providing its members and the industry with a regular supply of advertising personnel through the training programmes it conducts. Visit 4As website.
