Speakers | Paul Belford | Bill Cahan | Kyle Cooper | Simon Dixon & Aporva Baxi | Scott Goodson | Michael Johnson |
David Kester | Erik Kessels | Harry Pearce | Stefan Sagmeister | Simon Sankarayya | Wally Olins |

Scott is the founder, CEO and Chief Creative Officer of StrawberryFrog, New York + Amsterdam

Once upon a time, a good son learned something of the ad game on his father’s knee. Scott was quick to graduate from Western University, and even quicker to hop the pond to Sweden to jumpstart his career. In 1987 his first international client Ericsson played cupid between this 24 year-old and a sweet muse called technology. He wrote ads for Ericsson cell phones. Scott knew how to tell a story and in the process became one of the main copywriters for the Ericsson brand.

In 1991 Scott heard something about the ‘Internet’ through the old fashioned grape vine. He got connected and immediately recognized the Internet for what it would become: one MASSive medium for media. He became co-owner in Sweden of an advertising agency that focused on building brands by taking advantage of all these ever-new possibilities.

In 1997, he decided to move back over the pond, and the agency he built was sold to Publicis. Scott served as Executive Creative Director for JWT Canada.

In 1999, Scott returned to Europe to co-found StrawberryFrog, a company that would grow into the voice of a new generation of modern agencies.

From the start, Scott and his partners challenged the huge and dominating corporate agencies. By taking advantage of new technologies to build a more lean and agile dinosaur-slaying machine, StrawberryFrog was appointed by a select group of major global clients—something unheard of until then. Scott’s vision built a creative atmosphere that sought to speak to consumers through the merging of advertising + entertainment + content + actions, today he calls it Cultural Connection.™

Through innovative, effective and efficient communications for clients, the agency has achieved global admiration.

He has worked in both the US and Europe for some of the world's most iconic brands such as Heineken, MSN, Old Navy, the Smart Car, Coke, Google, Mitsubishi Motors.

In 2007, Scott served as Chairman of the Global Future Marketing Summit in New York, and last summer Scott served on the Titanium jury at Cannes. He was also on the board of the Art Director’s Club of America and has lectured at the Cambridge University School of Business.