The theme for Kyoorius Designyatra 2007 is "Design Empowers Businesses."

Thomas J. Watson, Jr., the CEO who was responsible for introducing electronic computers into IBM’s business direction once famously declared, "Good design is good business". The theme for Kyoorius Designyatra 2007 is inspired by the famous quote by Thomas J. Watson, Jr., one of TIME Magazine’s 100 most influential people of the 20th century.

Kyoorius Designyatra 2007 aims to connect between design and business, by bridging the design industry and businesses to foster strategic partnership for mutual growth. Kyoorius Designyatra 2007 will instigate participants to look beyond the boundaries of design, and to explore the future of design as a business and as a tool to empower businesses. As global design business is moving towards convergence of multidisciplinary solutions, the timing is becoming increasingly critical to reevaluate and reassess, may it be from the design firm’s point of view or from the businesses’. Kyoorius Designyatra 2007 seeks business owners and design buyers to reappraise the values of design to provide a competitive edge to their business.

Through Kyoorius Verdict, Designyatra encourages looking at design practice, not just from delivering creative and visually pleasing solutions, but also to measure the effectiveness of design solutions in the marketplace. Panel discussions will focus on growing business by design and will have eminent heads of top corporate as panelist.